Types of OOH Advertising

Out-of-Home (OOH) advertising remains one of the most effective ways to reach your audience as they move through their day. With a wide variety of formats and locations to choose from, OOH allows you to strategically connect with people in the right place, at the right time.

Beyond just raising awareness, OOH drives real results. In fact, 76% of consumers say they’ve taken action after seeing a digital OOH ad. And with over 90% of the UK population reached by outdoor advertising, it’s one of the most effective marketing channels to reach your audience.

Roadside Advertising

Roadside billboards put your brand in front of thousands every day. Positioned in high-traffic areas with motorists, commuters, pedestrians and public transport users, roadside advertising delivers visibility and proven brand-building reach. Whether you’re looking to maximise exposure or target high footfall locations, Alight’s classic and digital billboard network - including our D48 billboards - offers the scale and presence your brand needs. We are proud to be the UK’s number 1 digital billboard provider for audience reach.

High Street & Public Transport Advertising

In busy towns & cities, the attention of pedestrians and commuters is an important part of your OOH strategy. Alight offers classic and digital 6-sheet formats ideal for bus shelters and pedestrian areas, putting your brand in front of passers-by. Find out more about the benefits of bus shelter advertising.

Advertising in Pubs & Bars

OOH doesn’t stop at the street, Alight’s digital retail network with Stonegate Group is transforming pub and bar advertising. These relaxed environments offer long dwell times and receptive audiences - perfect for memorable brand interactions or collaborations.

Advertising your business with OOH

OOH advertising’s potential impact on consumers is undeniable. OOH advertising helps businesses reach a wider audience through eye-catching and effective formats. Our advertising network is both affordable and accessible. Whichever type of outdoor advertising you choose, you’re guaranteed to get results that will boost the success of your business.

Get in touch to find out which format is right for you