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General Terms and Conditions applying to all Booking Confirmations


1. DEFINITIONS

1.1 Words and expressions in these Terms and Conditions have the

following meanings unless the context otherwise requires:

“Acts of God” shall include natural disasters; epidemic; lightning, storms

or tempest; fire, flood or explosion; war (whether declared or not),

warlike operations, hostilities, invasion, act of foreign enemies or

terrorist acts; rebellion, revolution, insurrection, military or usurped

power and civil war; nuclear, chemical or biological attacks; ionising

radiation or contamination by radio-activity from any nuclear fuel or

from any nuclear waste from the combustion of nuclear fuel, radioactive

toxic explosives, or other hazardous properties of any explosive nuclear

assembly or nuclear components thereof; malicious damage caused by

an unrelated party; accidents or breakdown of machinery or plant;

strikes, lock-outs, industrial action, riots and civil unrest which prevents

work required under this Agreement from being carried out by either

Party for a continuous period exceeding 30 days; impact of aircraft or

other aerial device or things dropped from them; and pressure waves

caused by aircraft or other aerial devices travelling at sonic or supersonic

speed.

"Advertisement Copy" means advertising material (including posters

and digital format advertising material) intended for display by the

Contractor, and includes any advertisement copy approved or deemed

to be approved in accordance with clause 6.8.

“Advertising Standards” means all statutory and legal requirements and

regulations in force relating to the content of advertisements or

promotional messages, including The UK Code of Non-broadcast

Advertising, Sales Promotion and Direct Marketing (12th edition).

“Agent” means any person, firm or body corporate appointed by the

Principal as agent to administer an Order and in so doing to enter into

this Agreement on its behalf.

"Agreement" means a legally binding agreement between the Parties

consisting of the Order, the Order Confirmation and these Terms and

Conditions.

“Artwork” means the artwork, information and materials required or

requested by the Contractor for the purpose of undertaking (or

procuring the undertaking of) Production Services.

"Order Confirmation" means the document or written

communication sent by the Contractor to the Principal or to the Agent placing the Order on behalf of the

Principal.

"Contractor" means Radiant Media Ltd T/A Alight Media, herein after known as Alight whose registered office is at 12 New Fetter Lane London EC4A 1JP and/or affiliates or their successors in title.

“Copy Guidelines” means the list of any Landlord restrictions relating to

advertising copy content, as provided by the Contractor to the Principal

or Agent.

“Design” means the service of designing advertising material for use in

Advertisement Copy.

“Digital Advertisement System" means the infrastructure, network,

hardware and software used by the Contractor for the scheduling,

transmission and display of digital format Advertisement Copy at the

Sites.

“Display Period” means, in respect of a campaign (or the relevant part

thereof) to be displayed on:

(a) any traditional format Site type, the period between the end of the

Posting Period for the relevant Site type and the beginning of the

Removal Period for such Site type; and

(b) any digital format Site type, during the period agreed with the

Principal, the sequence or proportion of display time specified in

the Order Confirmation, subject to clause 4.4.

“Draft Copy” has the meaning given in clause 6.3.

"Due Date" means the date by which payment is due as specified on the

Order or Order Confirmation (as appropriate), and to the extent that

no date is specified, the Due Date in respect of any amount invoiced

shall be 28 days from the date stated on the invoice.

"End Date" means the date specified as the “end date” or the “expiry

date” in the Order Confirmation by reference to which the Removal

Period for an advertising campaign shall be calculated (also referred to

as the “out of charge date”).

"Fee" means the amount(s) for the display of advertising and the

Production Services (if any) specified in the Order or, if different, the

Order Confirmation.

"Landlord" means each person, firm, or company with whom the

Contractor has a concession to display advertising on their property.

"Month" means a calendar month.

"Order" means an order sent by or on behalf of the Principal to the

Contractor for the Production Services and/or the display of

Advertisement Copy (which is subject always to these Terms and

Conditions).

"Parties" means the Contractor and Principal.

"Principal" shall mean: (a) the person, firm or body corporate, whether

or not an advertising agency, who submits an Order; or (b) where an

Order is submitted by an Agent who warrants that it is authorised to act

as agent on behalf of a principal, the person specified as the principal in

such Order.

“Production Services” means Design and/or Printing (as appropriate).

"Production Specifications" means the document or documents

provided to the Principal or the Agent containing the Contractor’s

technical specifications relating to the provision of Artwork (where the

Contractor is responsible for Design and/or Printing under the Order)

and the production of Advertisement Copy, including any applicable DEP

content specifications or traditional format specifications relating to

dimensions, format, printing materials, suppliers and/or other printing

specifications.

"Sites" means the locations at which the Contractor may display

Advertisements.

"Start Date" means the date specified as the “start date” or the “in

charge date” in the Order Confirmation by reference to which the

Posting Period for an advertising campaign shall be calculated.

"Terms and Conditions" means these general terms and conditions.

"Working Day" means any day from Monday to Friday inclusive except

any UK Bank Holiday or UK Public Holiday.

1.2 Any references to statutes, regulations, self-regulation, codes, and

guidance are to be interpreted as references to such provisions as

amended, consolidated, supplemented or re-enacted (with or without

modification) from time to time, and the use of the words “include” or

“including” is not to be interpreted as limiting the terms of this

Agreement.

2. TERMS GOVERNING ORDERS AND CONFIRMATIONS OF ORDER

2.1 Subject to clause 2.2, each Order shall be signed by the Principal and

incorporate these Terms and Conditions. To the extent that any Order is

sent to the Contractor without specifying the identity of the Principal,

the parties agree that the person, firm or company sending the Order

shall be the Principal.

2.2 The Parties agree that an Agent may sign and/or submit an Order

incorporating these Terms and Conditions where:

(a) the Agent identifies, or has identified, the Principal under such Order;

and

(b) in so doing the Agent warrants that it is authorised to act as agent on

behalf of the Principal.

2.3 Following receipt of an Order from the Principal or the Agent, the

Contractor may accept the Order by sending the Principal or the Agent

(as appropriate) a Order Confirmation or, following the correction of

any mistake in the Order Confirmation promptly notified to the

Contractor by the Principal or the Agent, a revised Confirmation or

Order.

3. APPLICATION OF THESE TERMS AND CONDITIONS

3.1 The Principal shall be ultimately responsible for the payment of Fees and

shall be deemed to have full authority in all matters connected with the

placing of the Order and the approval or amendment of Advertisement

Copy and Artwork. For the avoidance of doubt, every Order accepted by

the Contractor will be for a specified advertiser, and any change to the

advertiser must be agreed to in writing by the Contractor. The

Contractor’s customer services department and the authorised person

nominated by the Principal or the Agent (as appropriate) in any Order

will have authority to agree any amendments to and approval of

Advertisement Copy and Artwork for the Contractor and the Principal

respectively.

3.2 Where an Order has been placed through an Agent, the Agent is deemed Principal unless otherwise stated and in that case, any obligation of the Contractor to give the Principal notice, provide the Principal with draft

advertisement copy, or to provide any other thing to the Principal will be

duly discharged by the Contractor giving or providing such notice, draft

advertisement copy or other thing to the Agent, who warrants that it is

authorised on behalf of the Principal to receive the same.

4. DISPLAY OF ADVERTISEMENT COPY

4.1 The Contractor will subject to these Terms and Conditions (including

clauses 1.2 and 3 above, and clauses 4.4, 5.5, 5.9, 9.4 and 18 below) and

unless otherwise agreed procure that the Advertisement Copy is affixed

or displayed at the Sites for the full Display Period and, subject to clause

5, from time to time as necessary procure that the Advertisement Copy

is renewed out of stocks to be provided by or at the expense of the

Principal. The Contractor may remove Advertisement Copy in

accordance with the relevant Removal Period(s), provided always that

unless otherwise agreed the Contractor shall be entitled to display

Advertisement Copy beyond the end or expiry date specified in the

relevant Order Confirmation at no cost to the Principal.

4.2 When the Principal is entitled under the Order Confirmation to a

change of Advertisement Copy on display at a given Site commencing on

a stipulated date, the Contractor shall complete such change within the

applicable Posting Period as if the stipulated date were the Start Date for

a new campaign, provided the Contractor has received the relevant

Advertisement Copy or Artwork in accordance with clause 5 below.

4.3 The Contractor reserves the right to display Advertisement Copy at Sites using its discretion and to substitute planned Sites for other Sites of a

similar quality where the Contractor considers this is necessary. In

addition, the Principal agrees that the Contractor may re-format or make

such minor alterations to Advertisement Copy as may in the Contractor’s

reasonable opinion be necessary in order for the Contractor to comply

with the Landlord’s requirements or to ensure compatibility with Site

types or in order to accommodate slight variations in inventory of the

same Site type.

4.4 The Principal acknowledges that notwithstanding any sequence or

proportion stated in the Order Confirmation, the display of

Advertisement Copy on certain digital format Site types is subject to

interruption or obstruction. The Order Confirmation and the

definition of Display Period shall be interpreted accordingly.

4.5 The Fees include the maintenance of display of Advertisement Copy at

Sites in good condition provided that, where the Contractor is not

responsible for production of Advertisement Copy, the Contractor has

been supplied with any necessary replacement Advertisement Copy

requested by the Contractor from time to time in accordance with

clause 5.

4.6 The Principal will only provide photographs of displayed Advertisement

Copy at Sites (or any other form of display report) if expressly agreed in

the Order Confirmation. To the extent that the Contractor has agreed

to provide posting reports, the Contractor will provide the same in the

Contractor’s customary form (including as to the nature and level of

detail of any information included) and within the Contractor’s

customary timeframe for producing such reports.

5. SUPPLY OF MATERIAL

5.1 In the case of advertisements to be displayed in a traditional (non-digital) format, all Advertisement Copy and Artwork (subject to any

other terms in the Order Confirmation) is to be delivered carriage paid

and shall be supplied to the Contractor at the place(s) and within the

time specified in the Order Confirmation. Subject to clause 5.3, all

Advertisement Copy shall be printed and shall be supplied to the

Contractor in accordance with the Production Specifications for the

relevant traditional media Site type(s).

5.2 In the case of advertisements to be displayed in a digital format, all

Advertisement Copy and Artwork (subject to any other terms in the

Order Confirmation) is to be delivered in the specified electronic

format and shall be supplied to the Contractor within the time specified

in the Order Confirmation by the specified delivery method. Subject to clause 5.3, all Advertisement Copy shall be supplied to the Contractor

in accordance with the Production Specifications for the relevant digital

media Site type(s).

5.3 In the event that the Order Confirmation provides that the Contractor

will undertake Production Services then the Principal shall provide all

necessary Artwork and any other information or detail to allow the

Design and/or Printing by the time specified in the Confirmation of

Order or, to the extent no time is specified, no less than 4 weeks before

the Start Date. The Principal will supply any imagery print ready (at least

300 dpi) and any illustrations (including logos) in Vector format.

5.4 To the extent that:

(a) any Advertisement Copy delivered to the Contractor does not comply

with all relevant Production Specifications; or

(b) any Advertisement Copy or Artwork is not delivered in the specified

electronic format or by the specified delivery method,

then the Advertisement Copy or Artwork (as appropriate) will be

deemed not to have been delivered in accordance with this clause 5. The

Parties acknowledge that an approval or acceptance of Advertisement

Copy or Artwork is an affirmation by the Contractor that the

Advertisement Copy or Artwork meets the Production Specifications,

and not that the Advertisement Copy or Artwork complies with the

Advertising Standards or the warranties set out in clause 9.2.

5.5 Should the Principal fail to deliver Advertisement Copy or Artwork in

accordance with this clause 5 the Contractor is not obliged to display the

non-compliant or undelivered Advertisement Copy but the Principal

shall, nonetheless, be liable to pay the corresponding Fees. Upon

delivery of the Advertisement Copy or Artwork, the Contractor will use

reasonable endeavours to provide the Production Services and/or

display the non-compliant or late Advertisement Copy but without any

commitment to post such Advertisement Copy within the relevant

Posting Period(s). The Contractor will remove any such Advertisement

Copy posted in accordance with the provisions of clause 4.1.

5.6 Any part delivery of the Advertisement Copy or Artwork, delivery in the

incorrect format, or delivery not meeting the Production Specification or

any of the provisions of this clause 5 shall be deemed to be no delivery

for the purposes of this clause.

5.7 Delivery of Advertisement Copy shall not be deemed to have been made until the relevant posting instructions have been given to the Contractor.

5.8 Where the Contractor is not undertaking Production Services, the

Principal shall supply the Contractor with an adequate amount of

Advertisement Copy to complete the initial display plus an adequate

number of spares. The minimum requirements for spare posters are

stated on the Production Specifications or the bus despatch details (as

appropriate) provided by the Contractor.

5.9 The Principal acknowledges that the Contractor may refuse to display, or remove or discontinue the display of, Advertisement Copy which does

not comply with the Contractor’s sales and copy acceptance policy

or the Copy Guidelines. The Contractor’s liability is limited as outlined in clause 12.4 below. To the extent that Advertisement Copy was provided by the Principal in good faith and has not breached any of the warranties in

clause 9.2, the Principal shall not be liable to pay any Fees in respect of

any period during which the Advertisement Copy was not displayed.

6. DESIGN

6.1 Provided that Artwork is supplied to the Contractor in accordance with

clause 5 and subject to clause 6.2, the Contractor will undertake design

services if specified in the Order Confirmation on the terms of this

clause 6.

6.2 The Principal hereby grants the Contractor a non-exclusive revocable

licence of all intellectual property rights in and to the Artwork (including,

for instance, any copyright and trade marks) reasonably required by the

Contractor to design advertisement copy and to perform its other

obligations in the Agreement without infringing any third party’s rights.

The Principal warrants to the Contractor as a condition of the Agreement

that the Principal has the right, capacity, power and authority to give the

licence contained in this clause 6.2.

6.3 Following receipt of the Artwork in accordance with clause 5, the

Contractor will provide the Principal with an electronic copy of draft

advertisement copy (“Draft Copy”).

6.4 Upon receipt of the Draft Copy, the Principal shall promptly (and, at any

rate, in no more than 3 Working Days) accept or reject the Draft Copy by

notice in writing to the Contractor. Subject to clause 6.6, where the

Principal rejects any Draft Copy (or revised Draft Copy), the Contractor

will endeavour to produce revised Draft Copy for approval by the

Principal, and upon receipt of any such revised Draft Copy, the Principal

shall within the timeframes above accept or reject the revised Draft

Copy by notice in writing to the Contractor. The Principal undertakes to

provide the Contractor with such information as the Contractor may

reasonably request to facilitate the performance by the Contractor of its

obligations in this clause 6.

6.5 Where Design is included or otherwise stated to be free of charge in

respect of any booking, the Principal shall be entitled to the initial Draft

Copy and no more than three (3) revised drafts of the same. All further

Design work undertaken by the Contractor shall be charged to the

Principal at the Contractor’s standard rate of £250 for each subsequent

revised draft.

6.6 The Contractor shall be under no obligation to provide revised Draft

Copy to the extent that the Draft Copy or any revised Draft Copy

provided by the Contractor acting in good faith has not been approved

by the Principal by the date which is ten (10) days before the Start Date

for the relevant advertising campaign.

6.7 To the extent:

(a) that the Artwork is not provided in accordance with clause 5; or

(b) that, by the date which is at least ten (10) days prior to the Start Date,

the Principal has not approved the Draft Copy or any revised Draft Copy

in accordance with clause 6.4,

then the Principal shall be deemed to have cancelled the relevant

advertising campaign and the Principal shall be liable to pay the Fee for

the relevant campaign in full. The Principal acknowledges that time is of

the essence in the production and posting of Advertisement Copy and

that, as a result, this provision is no more than what is required to

ensure that Advertisement Copy is ready for display in good time. The

Parties further acknowledge as at the date of the Agreement that the

Fee for the relevant campaign represents a reasonable pre-estimate of

the Contractor’s loss in the event of a cancellation by the Principal fewer

than forty-two (42) days before the Start Date for such campaign.

6.8 Any Draft Copy approved by the Principal or the Agent shall be

Advertisement Copy for the purposes of the Agreement. For the

avoidance of doubt, the Contractor shall be under no obligation to

display any Draft Copy which the Principal or the Agent has not

approved in writing in accordance with this clause 6.

6.9 Any intellectual property rights in Advertisement Copy created by the

Contractor for the Principal shall belong to the Contractor. The

Contractor may grant the Principal a non-exclusive licence to use the

Contractor’s rights in the Advertisement Copy in consideration of a

licence fee of £500. For the avoidance of doubt, this licence fee does not

relate to any third party intellectual property rights in the Advertisement

Copy. However, to the extent that the Contractor has licensed in third

party intellectual property rights for the purpose of creating and

displaying the Advertisement Copy (for instance, stock library images),

the Principal would need to license these directly from the relevant third

party(s).

7. PRINTING

Provided that Artwork is supplied to the Contractor in accordance with

clause 5, the Contractor will procure the printing of Advertisement Copy

if specified in the Order Confirmation.

8. CHARGES

8.1 In consideration for the display of Advertisement Copy, the Principal will pay the Fee to the Contractor on the Due Date. Payment terms including Fee and Due Date shall be as specified by the Contractor in the

Order Confirmation.

8.2 If Fees are not paid by the Due Date the Contractor may without

prejudice to any other remedy it may have and without prejudice to the

Principal's obligation to pay the Fees refuse to display any

Advertisement Copy or withdraw Advertisement Copy then on display.

8.3 Original invoices shall be sent to:

(a) the Principal; or

(b) where an Order has been submitted by an Agent in compliance with

clause 2.2, to the Agent (or to such person as the Agent may nominate in

the relevant Order, with copy invoices to the Agent), and any such

invoice shall clearly identify the Principal for whom the Agent is acting,

provided always that appointment of the Agent will not affect the

Principal's obligation to pay Fees on the Due Date.

8.4 In the event of failure by the Principal or the Agent to comply with any of the provisions of this clause 8, the Parties agree that the Contractor may

by notice in writing to the Principal or the Agent require that:

(a) any further Orders placed by or on behalf of such Principal; and

(b) any Orders placed but in respect of which at least 15 Working Days

remain from the date of the notice to the Start Date (both dates

inclusive), are paid at least 10 Working Days prior to the Start Date (or such longer time as the Contractor in its absolute discretion may determine), and any payment terms so notified to the Principal or Agent shall replace the payment terms set out in any existing Order and/or Confirmation of

Order.

8.5 In respect of any Fees not received by the Contractor by the Due Date

(“Unpaid Fees”), the Principal will pay the Contractor interest at a rate of

four percent (4%) above the Bank of England base rate from time to

time. In addition, the Principal agrees that the Contractor shall be

entitled at its discretion to engage a third party to take any action which

the Contractor shall reasonably require in order to ensure that the

Unpaid Fees are paid, and the Principal agrees to indemnify and keep

indemnified the Contractor for all and any losses, costs, claims, liabilities,

damages, demands and expenses suffered or incurred by the Contractor

or any third party appointed by or on behalf of the Contractor in

connection with the enforcement of the Principal’s payment obligations

under the Agreement.

8.6 The Contractor shall be entitled but not obliged at any time or times

without notice to the Principal to set off any liability of the Principal to

the Contractor against any liability of the Contractor to the Principal (in

either case howsoever arising and whether any such liability is present

or future, liquidated or unliquidated and irrespective of the currency of

its denomination) and may for such purpose convert or exchange any

currency. Any exercise by the Contractor of its rights under this clause

shall be without prejudice to any other rights or remedies available to

the Contractor.

8.7 All sums payable under this or pursuant to this Agreement are exclusive

of VAT. Accordingly, the payer of any such sum shall, subject to the

presentation of a valid VAT invoice, pay such VAT being properly

chargeable in addition to the sum otherwise due.

9. WARRANTIES, LIABILITY AND INDEMNITY

9.1 The Contractor accepts full responsibility for compliance with statutory

and other legal requirements so far as concerns the use and

maintenance of Sites.

9.2 The Principal warrants and undertakes that:

(a) all Advertisement Copy will comply with the Advertising Standards, the

Copy Guidelines and any restrictions imposed by the Landlord relating to

the relevant Sites made known to the Principal by the Contractor prior to

the delivery of such Advertisement Copy;

(b) it will be responsible for obtaining and paying for all necessary licences

and consents for the posting and/or displaying and/or reproduction of

any Artwork or Advertisement Copy or copyright material contained in

or the appearance of any person in its Artwork or Advertisement Copy;

(c) neither the Artwork nor the Advertisement Copy nor any part of either

will infringe the copyright or other intellectual property rights of, or

defame, any person;

(d) no Advertisement Copy will contain any worm, virus, Trojan horse or

other harmful content and will not enable unauthorised access to the

Digital Advertisement System; and

(e) it maintains adequate virus protection and security measures to protect

its IT systems and any Artwork or Advertisement Copy provided or to be

provided to the Contractor.

9.3 The Principal will indemnify and keep the Contractor (in respect of itself and its employees, directors, subcontractors and agents) indemnified

against all actions, proceedings, costs, damages, expenses, penalties,

claims, demands and liability (including legal fees) incurred and arising

from any breach by the Principal of the above warranties or any other

term of the Agreement.

9.4 The Contractor shall have the right to refuse to display or to continue to display any Advertisement Copy which does not or which in the

Contractor's opinion may not comply in all respects with the Principal’s

warranties and undertakings detailed in clause 9.2 above and elsewhere

in the Agreement. In such event the Contractor shall not be liable to the

Principal for any damage loss or expense whatsoever and in addition to

any remedy and/or damages and/or loss that may be claimed by the

Contractor against the Principal, the Fees corresponding to display of

such Advertisement Copy will be due in full notwithstanding that the

Advertisement Copy has not been displayed.

9.5 Subject to clause 9.6 below the due performance of any Agreement is

subject to suspension variation or cancellation by the Contractor (in

whole or in part) owing to Acts of God, strikes, lockouts, legal

restrictions, electricity supply failures, or the loss of any Sites which were

included in the Agreement or for any other reason beyond the

Contractor’s control. In the event of suspension variation or cancellation

for any of the foregoing reasons the Contractor shall be entitled to be

paid by the Principal the full Fees corresponding to the Sites in question

up to and until the time at which such suspension, variation or

cancellation occurs but the Contractor shall not be liable to pay any

damages losses or expenses to the Principal as a result or in respect of

such suspension, variation or cancellation.

9.6 The Contractor shall not be liable to give credit for Fees corresponding to and in respect of any damage to any Advertisement Copy or incorrect

display of any Advertisement Copy or non-illumination of a display or

faulty moving displays if the defect is remedied within five (5) Working

Days after receipt of notification. To the extent that the Principal is

responsible for the production of Advertisement Copy, this deadline will

be extended if the Contractor does not have sufficient replacement

Advertisement Copy in stock to remedy the defects until the date which

is five (5) Working Days after such stock is made available by the

Contractor.

9.7 The Contractor shall not be liable for loss of or damage to or any adverse impact on the display of any Advertisement Copy as a result of any Act of God, bursting or overflowing of water tanks, pipes or other apparatus, or closure of or restrictions on any transport system. The Contractor shall not be liable for failure to display or interruptions to the display of digital Advertisement Copy due to viruses, worms, Trojan horses or other malicious content.

9.8 Subject to clause 9.13, each claim including any purely contingent claim

(“Claim”) arising as a result of the breach by the Contractor of its

obligations under this Agreement shall be submitted (or in the case of

any contingent claim, provisionally notified) to the Contractor in writing

within twenty-eight (28) days following the end of the period of display

of the relevant Advertisement Copy with sufficient information to enable

the Contractor to consider the Claim. The Contractor shall have no

liability in respect of any Claim submitted or notified after that date.

9.9 Without prejudice to clauses 9.12 and 9.13, if the Contractor shall be

liable to the Principal under the Agreement, the Contractor’s liability

shall not exceed the amount of the Fees payable under the Agreement.

9.10 In the event of any agreed errors by the Contractor in the performance of its obligations under the Agreement, the error(s) may be remedied by the Contractor by an overshow of Advertisement Copy, the display of additional Advertisement Copy (including new artwork), the substitution or addition of Sites, or any of these. Substitution or extension will constitute a good discharge of the Contractor’s obligations to display

Advertisement Copy.

9.11 The terms of the Agreement set out the full extent of the Contractor's

obligations and liabilities in respect of the display of Advertisement Copy

and the provision of the Production Services. Without prejudice to

clause 9.13, the Contractor shall have no liability to the Principal in

respect of any discrepancy between the terms of this Agreement

(including these Terms and Conditions) and any statement made to the

Principal or the Agent on which the Principal relied in entering into the

Agreement (unless such untrue statement was made in the knowledge

that it was untrue). Accordingly, any condition, warranty or other term

concerning the display or failure to display Advertisement Copy or the

provision or failure to provide the Production Services which might but

for this clause 9.11 be implied into or incorporated into the Agreement

or any collateral contract (including the implied terms of satisfactory

quality and fitness for purpose), whether by statute, common law or

otherwise is hereby excluded.

9.12 Without prejudice to clause 9.13, the Parties agree that the Contractor shall not be liable to the Principal for:

(a) any loss of profit, including for a loss of profits on contracts; or

(b) any indirect or consequential loss or damage howsoever caused,

in each case whether or not the Contractor has been advised of the

possibility of such loss.

9.13 Nothing in the Agreement shall exclude or limit the Contractor's liability for the tort of deceit or for death or personal injury caused by its

negligence.

10. ALLOWANCE FOR NON-DISPLAY

10.1 Subject to clauses 4.4, 9.4, 9.10, 10.3 and 18, if any Advertisement Copy approved by the Contractor is not, following such approval, displayed for the full Display Period of the relevant advertising campaign, then the

Contractor shall make to the Principal an allowance of the proportionate

part of the media fee payable by the Principal for the part of the Display

Period during which the Advertisement Copy was not displayed. For the

purpose of assessing the allowance, the Contractor shall take into

account the proportion of Advertisement Copy not displayed on each

day of the Display Period. Save as expressly set out in this these Terms

and Conditions the Contractor shall not be liable for damages or

compensation for any loss or expense whatsoever or inconvenience to

the Principal.

10.2 Any compensation which the Parties agree is owing under clause 10.1

may be satisfied by the Contractor by way of an overshow of

Advertisement Copy, the display of additional Advertisement Copy

(including new artwork), the substitution or addition of Sites, or any of

these. In the event of a shortfall in Impressions based campaigns -the parties hereby agreed that the campaign shall continue until the booked amount of impressions has been displayed. Any such display by the Contractor will constitute a good discharge of the Contractor’s obligations under clause 10.1.

10.3 For the purposes of clause 10.1, no compensation shall be payable in

respect of any day(s) of the Display Period to the extent that the

Contractor has displayed at least 95% of Advertisement Copy due to be

displayed on such day(s).

11. CANCELLATION AND TERMINATION

11.1 The Principal may cancel an advertising campaign under the Agreement by notice in writing to the Contractor ONLY by giving notice in writing by email to cancellations@polaewon.com

(a) in respect of a campaign for the display of Special Advertisements, only

on the basis that the Principal remains liable to pay the Fee in respect of

such campaign(s) in full; and

(b) in respect of a campaign other than for the display of Special

Advertisements:

(i) provided that notice of cancellation is duly given at least thirty (30) days before the Start Date for the relevant campaign there is no charge.

If Notice of Cancellation is given in the 30 days before the original start date of the campaign the Contractor reserves the right to charge 50% of the campaign fee, in the case where the space cannot be resold. The Contractor shall make every reasonable effort to re-sell said space, within the confines of their normal procedures.

Once the campaign has started 90 days notice must be given to terminate the contract. In order for cancellation to have been deemed served, the Principal must be able to provide proof of email to the address Cancellations@polaewon.com. It is recommended that a delivery receipt is requested when sending. In the event that the unexpired portion is less than 90 days at the point of cancellation, the remainder of the campaign shall be charged and payable.

The Principal acknowledges that the cancellation charges set out above

represent a reasonable pre-estimate of the Contractor’s loss in the event

of a cancellation by the Principal fewer than thirty (30) days before the

Start Date for the relevant campaign.

11.2 The Contractor may terminate the Agreement forthwith by notice in

writing to the Principal if:

(a) the Principal shall become bankrupt or commit an act of bankruptcy or

make any assignment for the benefit of his creditors or enter into any

arrangement with his creditors or being a company shall become

insolvent or if any petition for the winding up or administration of the

company is presented or if any other step is taken for the purposes of

the appointment of an administrator or an administrative receiver of the

company or if any steps are taken or negotiations commenced by the

company or by any of its creditors with a view to proposing any kind of

composition, compromise or arrangement involving the company and its

creditors; or

(b) the Principal ceases or in the Contractor’s reasonable opinion threatens

to cease to carry on business;

(c) if any monies to be paid by the Principal to the Contractor shall be in

arrears for twenty-one (21) days; or

(d) if there has been a breach by the Principal of any terms of the

Agreement; or

(e) in the circumstances described in clause 18.

12. CONSEQUENCES OF TERMINATION

12.1 Following termination of the Agreement or cancellation of an advertising campaign the Principal will pay to the Contractor forthwith all

outstanding Fees plus interest pursuant to clause 8.5 (pro-rated over the

period from the date the amounts became due and payable until the

date such amounts were received by the Contractor).

12.2 Any termination of the Agreement and payment of Fees due shall be

without prejudice to any other right of action or remedy which the

Contractor may have under the Agreement or at law.

12.3 In the event of termination under clauses 11.2(a) or 11.2(b) the

Contractor may continue to display any Advertisement Copy and may

enter into any agreements with third parties as the Contractor considers

appropriate to secure payment for continuing such display.

12.4 In the event of a termination by the Contractor in accordance with

clause 18 or the non-display, removal or discontinuance of display in

accordance with clause 5.9, the Contractor shall be entitled to be paid by

the Principal the full rate for the Sites in question up to and until the

time at which the display is discontinued together with any other Fees

due and owing by the Principal to the Contractor. The Contractor shall

not be liable to pay any damages losses or expenses to the Principal as a

result or in respect of such termination, non-display, removal or

discontinuance, or any suspension, variation or cancellation of

advertising.

13. HEADINGS

The headings are for reference only and do not form part of these

conditions.

14. VALIDITY

If any provision of these Terms and Conditions or the Agreement is held

by any court or other competent authority to be void or unenforceable

in whole or part, the other provision of these Terms and Conditions

and/or the Agreement and the remainder of the affected provisions shall

continue to be valid.

15. SURPLUS MATERIAL

15.1 If any Advertisement Copy in the Contractor’s possession is not collected by or on behalf of the Principal within ten (10) days from the end of the

Removal Period for the relevant advertising campaign then the same

shall become the Contractor’s property and be disposed of in such

manner as the Contractor shall in its absolute discretion decide.

15.2 Any digital copies of Artwork or Advertisement Copy relating to an Order in the Contractor’s possession will be kept on file for two years unless instructed by the Principal to be deleted, after which time such copy

shall be disposed of in such manner as the Contractor shall decide. The

Principal hereby grants the Contractor a revocable non-exclusive licence

of the Principal’s intellectual property rights in such Artwork and

Advertisement Copy for the purpose of giving effect to this clause.

16. NOTICES

16.1 All notices under the Agreement must be given in writing, in English and be delivered by courier, recorded delivery, facsimile or email to the

address of the other Party set out on the Order Confirmation or to the

most recent address, e-mail address, or facsimile number as may have

been subsequently notified to the other Party in writing.

16.2 A notice shall be deemed to have been duly given:

(a) if delivered by courier, at the time of delivery;

(b) if sent by recorded delivery, 48 hours after posting if the recipient of the notice is within the UK or 5 days if the recipient of the notice is outside

the UK; and

(c) if sent by facsimile or email, upon transmission to the correct address,

provided such notice is confirmed within 48 hours by either courier

delivery or posting a copy by recorded delivery to the appropriate

address, provided that if the date on which a notice is received is not a Working Day, that notice will instead be deemed to be duly given on the next Working Day.

16.3 Notices to the Contractor must be addressed to the Customer Service

Department and copied to the Legal Director (UK and Ireland).

17. NOVATION

Except as provided herein, neither the Contractor nor the Principal may

assign transfer, charge or part with all or any of its rights and/or

obligations under the Agreement, save that:

(a) The Principal agrees and acknowledges that the Contractor shall be

entitled at any time to assign or transfer all or any of its rights or

obligations under the Agreement to the extent that such rights or

obligations relate to the display of any Advertisement Copy on the

Landlord’s property;

(b) The Principal shall, at the Contractor’s request and expense, cooperate

with the Contractor to procure the novation of the Agreement to the

Landlord or any other party nominated by the Landlord on such terms as

the Contractor may require in relation thereto and shall execute such

documentation and take such other action as the Contractor may

request in relation to such novation.

18. REMOVAL FOR PURPOSES OF LANDLORD'S UNDERTAKING

If the Landlord at any time in its absolute discretion requires the display

of Advertisement Copy at his property to be interrupted or discontinued

then the Contractor may interrupt or discontinue such display of

Advertisement Copy without prior notice to the Principal and upon any

such action of the Landlord the Contractor may terminate the

Agreement whether wholly or in part notwithstanding anything therein

contained. In the event of such termination, the Contractor’s liability is

limited as outlined in clause 12.4 above.

19. JURISDICTION AND GOVERNING LAW

The Agreement shall be governed by and construed in accordance with

English Law and the parties agree to submit to the exclusive jurisdiction

of the English Courts.

20. AGENCY, PARTNERSHIP

The Agreement shall not constitute or imply any partnership, joint

venture, agency, fiduciary relationship or other relationship between the

Parties other than the contractual relationship expressly provided for in

this Agreement.

21. VARIATION OF TERMS AND FUTURE ORDERS

21.1 Any amendment to the Terms and Conditions, or any other term of this Agreement, must be made in writing and signed by or on behalf of the

Principal and the Contractor.

21.2 The Contractor reserves the right to revise its standard terms and

conditions from time to time, on the basis that any order or agreement

entered into will incorporate the Contractor’s standard terms and

conditions at the relevant time. Accordingly, the Principal and (if

appropriate) the Agent should ensure that they review the standard

terms and conditions provided to the Principal or the Agent (including

these Terms and Conditions) prior to entering into any order or

agreement with the Contractor. The Contractor will post any revised

terms and conditions on the Alight Media website

(polaewon.com). The Principal’s or the Agent’s

placement of an order after any such revision has been made will be an

acceptance by the Principal or the Agent (as appropriate) of the terms

existing at the relevant time.

22. ENTIRE AGREEMENT

The Order, the Order Confirmation and these Terms and Conditions

together set out the whole agreement between the Parties relating to

the subject matter hereof and supersede any and all prior quotes,

proposals, options, agreements, arrangements and understandings

between the Parties relating to that subject matter. Accordingly, all prior

terms or agreements relating to such subject matter, whether or not

agreed or offered and all conditions and warranties whether express or

implied, statutory or otherwise and all representations, statements,

negotiations, understandings and undertakings either written or oral are

superseded by the Agreement (save only in respect of rights and

liabilities which have accrued in respect of any such prior agreements

which are so superseded) and the Parties hereby acknowledge that no

reliance is placed on any such representation made but not embodied in

these documents.

23. WAIVER

No delay, neglect or forbearance on the part of either Party in enforcing

against the other party any term or condition of the Agreement shall

either be or be deemed to be a waiver or in any way prejudice any right

of that party under the Agreement. Except as expressly set out in these

Terms and Conditions, no right, power or remedy in the Agreement

conferred upon or reserved for either Party is exclusive of any other

right, power or remedy available to that Party.

24. CONFIDENTIALITY

Each Party will maintain the confidentiality of the other Party's

Confidential Information (and the Principal shall procure that the Agent

maintains the confidentiality of the Contractor’s Confidential

Information) and shall not, without the prior written consent of the

other, use, disclose, copy or modify the other Party's Confidential

Information other than as necessary for the performance of its rights

and obligations under the Agreement. "Confidential Information" shall

mean in relation to the other Party, information (whether in oral,

written or electronic form) belonging or relating to that Party, its

business affairs or activities which is not in the public domain and which

(i) is marked as confidential or proprietary; (ii) the receiving Party is

advised is of a confidential nature; or (iii) due to its character or nature,

a reasonable person in a similar position under similar circumstances

would treat as confidential. The Contractor's Confidential Information

includes the Fees payable under the Agreement.

25. EXECUTION

The sending of an Order in writing by or on behalf of the Principal shall

constitute an offer to the Contractor and provision of an Order Confirmation to the Principal or the Agent (as appropriate) shall constitute an acceptance (or counter-offer capable of acceptance by the Principal’s

conduct) by the Contractor on the terms of the Order Confirmation.

An Agreement will be executed by sending of the Order by the Agent or

the Principal and the sending of an Order Confirmation by the Contractor.

26. CREDIT CHECKING

In applying for a credit account, the Agency / Principal accepts that the Contractor will perform a Credit Check and that the results of the check will form the basis of the payment terms offered by the Contractor.. The Agency / Principal may request a copy of said check. All checks are done in line with GDPR and this information shall be deemed Confidential, despite being in the public domain.