Alfredo is a senior executive with over 25 years of experience driving strategic and financial success across the Telecommunications, Technology, Media, Entertainment, and Financial sectors.
As Director of Retail and Partnerships at Alight, he leads revenue growth through retail strategies and strategic partnerships, particularly in place-based out-of-home (OOH) media.
His career includes leadership roles in digital transformation for sports clubs, private equity with Southern Cross Group, and marketing innovation at La Nacion. He also spent nearly a decade at BT in the UK, where he was instrumental in launching BT Sport and BT Infinity broadband.