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MEET THE TEAM

James Baker

Chief Financial Officer
James Baker headshot

James is a seasoned finance professional with a strong track record in scaling high-growth businesses, investment strategy, and corporate finance. 

As CFO of Alight, he has driven rapid expansion through successful equity and debt financing, helped build a leading D48 portfolio, and launched initiatives like the MiXR retail media partnership. He leads ongoing work to improve business systems and data flow, ensuring the company has the right financial and operational insights to support continued growth and efficiencies. 

Previously, James advised SMEs at Liberum Bank and Azets, supported capital raises and acquisitions, and co-founded a successful restaurant venture. He is passionate about enabling growth through collaboration and strong financial foundations.